Google Adwords Bidding Process Explained

Way back in the early days of the Internet around 1998-2000, you would just simply setup a Pay Per Click Account at Overture, manually load your keywords or use a Spreadsheet and start a bidding war. You could start bidding as low as a penny per click, and you would actually show up close to the top on a lot of keywords. Those were the days of the Wild Wild West and anyone back then could make a small fortune.

When Google came on the scene in 2003, it was sort of like this at first. Then over time the costs per click started rising, then other factors came into play like the Google Quality Score. Most amateurs wanting to enter the Pay Per Click Game are doing it all wrong. 

2 of the Biggest Google Adwords Misconceptions:

1.) Google AdWords is not an auction where the person who pays the most per click automatically wins. This game is much more complicated than this.

2.) The person holding the #1 Position does get the most clicks, however, this is hardly the most profitable position to be in. Right now it's paramount to understand the balance between the best positioning, the number of clicks you want to receive and the price you are willing to pay for each click to ensure maximum profitability.

Google Quality Score Explained

It's possible for someone to bid $.75 per click and get their ad showing higher than someone who is paying $7.50 per click. And if you are just starting out with Google Adwords and don't have some serious mentoring, as well as the ability to understand somewhat abstract concepts, it will be next to impossible for the average person to figure all of this out by themselves.

What Determines Your Google Quality Score?

Your Quality Score is defined by 3 main factors.

1.) Click Through Rate - This is how often people click on your ad. This is defined as a percentage of number of total impressions verses ad clicks. The higher your Click Through Rate or CTR the better your ad is and the better score Google assigns it. This dynamic alone makes up 60 Percent of your Google Quality Score.

2.) Ad Relevancy - Google will look at your ad, and their Search Engine Spiders will follow the URL at the bottom of your ad to your Landing Page or Squeeze Page. They will check the relevancy of this page, by determining if your target keyword is placed on your landing page, how often it is placed and if it is placed in all of the right places. This dynamic accounts for 20 Percent of your Google Quality Score.

3.) Landing Page or Squeeze Page Quality - This process is done not only through the Google Search Engine Spiders but by a manual review as well. The automated part of this process is when the Google Spiders check certain elements of your destination page such as the Privacy Policy, Terms & Conditions and Contact Us page to see if they are present

These pages define a quality website someone would like to visit. 

Checking For Bouncebacks 

The Google Spiders also check for Bouncebacks. Bouncebacks are basically when a visitor lands on your page and leaves instantly or within a few seconds. Sometimes this is known as the "Bounce Rate". They usually leave by hitting the back button on their browser or just closing their browser. This usually happens because they think your websites stinks or it is not relevant to the Ad Keyword the visitor just clicked on.

When developing your Squeeze Page or Website its imperative that it be totally relevant to the keyword you are bidding on. This will keep them on the site, in addition to capturing leads and making sales for your business. Landing Page and Squeeze Page Quality count for the final 20 Percent of your Google Quality Score.

How to Determine Exactly Where Google Places Your Ad

Yes there is an actual process Google has for doing this. They do this by a process of calculating Ad Rank. Ad Rank is your Quality Score x your Bid Price. The higher your Ad Rank the higher your placement. So as you can see a higher Quality Score will largely determine how high your ad will show up.

How Your Cost Per Click is Determined

Your Cost Per Click is measured by the Ad Rank of the person below you divided by your Quality Score. This is done for all the advertisers on the page except the advertiser in the bottom position. They bid one penny less than the advertiser directly above them.

This explanation might be too technical for many people to grasp at first, however if you follow the logic it makes perfect sense. But the good thing is that you don't really need to understand this. All you really need to understand are two things to get started.

1.) As your Quality Score rises, your ad position will rise and your cost will go down.

2.) Since Optimizing your Google AdWords Ads counts for 60 Percent of your Quality Score, this method is by far the best single action you can take to move your Pay Per Click Ads higher up in the Search Listings. This can only be done by split testing ads and seeing which ones pull the best. And you can't just look at an ad and tell this. What's not obvious at a glance is definitive upon real testing.

The process of Optimizing Google AdWords Ads can take from a couple weeks to a few months depending on the niche you're in, how much traffic you can get to those ads, etc..

Increasing Website Traffic With The Help Of Seo

The procedures applied on a website to help it get good quality traffic in the internet is called Search Engine Optimization or SEO. Helping a website get huge amount of good quality traffic is the primary objective of any SEO company. But, they cannot directly influence the increase in website traffic. A SEO company can only help a website get superior ranks in the search engines like Google, Yahoo! or MSN. When any website gets superior rank in the search engines they get noticeable to the worldwide net users. Hence, more people visit the website and the traffic of the website increases. With increased traffic, the sale of the website also increases.  From this you can easily understand that SEO forms the backbone of a website, without SEO no website can get success in the internet world.

Millions of websites get published every year on the internet. Most of these websites get optimized by the well known Search Engine Optimization companies to get superior ranks; as a result a tough competition exists among all these websites. Among these millions of websites, only those websites succeed in making mark in the search engines which are optimized perfectly by any Search Engine Optimization company. The Search Engine Optimization or SEO companies take various steps to optimize a website; the two main procedures undertaken by them are the on-site optimization and the off-site optimization. Both of these optimization processes are extremely important for a well being of a website. The on-site optimization is done on the website itself by adding certain texts like keywords, key phrases, Meta descriptions and HTML tags to it. And the off-site optimization is done by link building. Link building is a very effective process and increases the website traffic to a large extent. In this process, the link of the website is posted in hundreds of other websites.<

When you search for some particular topic in the search engines using a particular keyword, you will see that thousands of websites get displayed. The websites which are shown in the first page of the search engines get the most web site traffic. The later ones are not even visited by the users.  Those high ranked websites get such ranks because they are optimized by the efficient professional SEO companies. Out of thousands of those websites, most of them get optimized, but only those websites succeed which are perfectly optimized. Many website owners think that Search Engine Optimization is scam and of no work. They neglect the services of the SEO companies and as a result they cannot succeed in the online business that the website owner aimed for.

Thousands of SEO companies have grown up all over the world and most of them are expert in optimizing a website perfectly. If you are willing to publish a website for your company, consult an experienced SEO company. Only an experienced SEO company can help your website get superior rank in the search engines and get huge amount of good quality website traffic.

Internet Based Home Business - Is This The Right Time To Start?

Would you be mad to consider starting an internet based home business now?
Some people would say "you would have to be nuts to start an online business now!"
A small but powerful group of people with inside information would say "now is the best time to start an internet based home business".
Why? Here's a little secret I'd like to share with you.
One and a half billion people (yes seriously) are online right now as you are reading this, as a potential market for your business on the internet.
And get this - 79 million Americans will start their own business within the next three years...Isn't that remarkable?
Do they know something you don't know? Yes...they do
Here are the three major reasons why people want to start an internet based home business.
1. Unemployment is at an all time high and rising. The United States is now 6% higher in unemployment than it was before the recession of 2001.
2. There is no recession on the internet. Technology is advancing so quickly that the dream of us ordinary folk working for ourselves is now a reality.
3. Two industries still shedding jobs are the Manufacturers with job losses of over 212,000 and the Financial Services industry with 79,000 in 2009 and these are the start!
So the proof is right there - there has never been a better time to pursue a home based business than now.
Here's another thing to bear in mind...
If you are still relying on a 'JOB' for your family's security - maybe it's time to re-think your life plan.
And the greatest thing of all is - you can live anywhere in the world and work from home in your internet based home business and have a life others only dream about.

Developing a Social Media Marketing game plan

Developing a Social Media Marketing game plan

by: Michael Buczek

As consumers move to social media networks to connect with people and brands they purchase, the  industry needs to adapt and move with these customers. When the social media space is entered, there is a difference between just creating profiles and actively engaging in effective Social Media Marketing (SMM) campaigns.

Step one is establishing goals and a game plan for your company’s social media presence. Which channels will you participate in and what will be the purpose of each channel? Start with the most popular channels to get the most interaction.

Step two is determining how you will execute and manage the strategy in order to ensure it meets your goals.

Create an organizational chart clearly detailing who will be responsible for task and channel management. One person or multiple people can make up a team responsible for social media deployment. You will also need to set a timeframe for posting to each channel, as stagnation can lead to lost interaction and engagement.

One-person manager
A one-person workflow should be organized, based on the amount of time you want to dedicate to each channel, and demonstrate correlations between channels.

For example, blog posts can be fed into Twitter^® and Facebook^®. Press releases should be posted to the website and Tweeted about. YouTube^® video uploads should be embedded in on-site content as well as in blog posts where it’s relevant to do so.

This cross-pollination of materials allows your collateral and promotions to reach a wider audience and serve multiple duties toward engaging prospective customers. Therefore, the workflow should also include regular brainstorming sessions of the marketing campaigns or topics and items not to be repurposed across channels, but rather to be unique to each.

Finally, the schedule should be fluid enough and the point person savvy enough to understand how to vary postings, appear natural and not regimented, and be able to jump on time-sensitive news, updates and the like and present them effectively within the relevant channels.

The pro of having just one person responsible for all the SMM efforts is that it facilitates consistent messaging across channels. The cons center around time and imagination limitations, which may or may not be rectified by removing other job responsibilities.

Multi-person team
With two or more people, the secret to success is to divide and conquer by clearly delineating tasks with constant communication. Unlike with one person, the larger your team, the more likely there will be some disconnect between channels and there will be a need for more frequent and elaborate strategizing to avoid breaks in the marketing message.

Whether each channel is managed by one team member, or a group, the one constant is that the needs of each channel are addressed individually — Twitter^® is not the same as Facebook^®.

In addition, the parameters and technical options for each channel also vary, and having individuals focus on unique channels allows them to be utilized to their fullest. In the one-person-running-all-SMM scenario, it’s far more difficult to learn all the nuances and opportunities for each channel, but when people can really focus and specialize in just one channel, there’s more potential for forward-thinking growth and innovation. A multi-person team should also have more time to interact.

Probably the most important areas to consider with a larger SMM team are: Planning regular meetings to discuss the topics being promoted for the main organizational marketing calendar; sharing materials across channels and/or encouraging all the marketers to read each others’ posts to ensure that everyone is on the same page and capitalizing on all the collateral available to them for the company’s efforts; and being very clear as to who is responsible for what and what the desired time commitment for each is to ensure channels remain up-to-date and relevant to the marketing schedule.

Measuring results
Within the channels, results and success can be monitored, tracked and assessed based on the numbers of fans/followers you attract as well as how those people engage.

In addition, your analytics suite is a good place to learn about how social media engagement transfers from external channels to performance and outcomes on your site. While many businesses have already learned over the past year and a half or so that direct sales are not a regular result of SMM, the value of SMM-inspired referral traffic can be quite high.

Finally, one not-to-be-neglected byproduct of well-managed and optimized SMM is that active, keyword-rich presence and participation in social media channels can lead to your company having more content that appears in the Search Engines’ Natural Search Results Pages (SERPs), thus garnering you more organic presence.

Whether you are participating in daily maintenance or coordinated campaign efforts, you will want to use the various tools discussed herein to track users’ reactions and adjust your messaging accordingly.

With such a variety of channels to select from and so much possible time that could be spent with SMM versus the amount of time that’s actually feasible for your team to spend, your SMM effectiveness will, in large part, depend on your ability to adjust or edit your team’s action plan over time.

If certain content “pulls” with your audience, post more of it. If other types don’t seem to get a response, try different tactics. Continue to test and adjust. In other words, give your content and campaigns sufficient time to be noticed and received, but if they don’t garner the acceptance or attention you deem necessary to warrant the output and resources allocated, then you will need to be open to changing direction.

Ineffective SMM is generally the result of not enough advance strategic planning or insufficient management of the execution. You can’t just “set and forget,” nor can you assume that everyone on your marketing team is on the same page.

Develop a SMM calendar and organizational workflow and be sure that all members of your SMM team understand your expectations and objectives for delivering on it. Finally, keep a secure master list of your activities, channels you are participating in, passwords, tools that are being used, etc. Without easy access to such critical data, a seemingly minor change or oversight can impair the flow of your day-to-day SMM activities.

---

Michael Buczek is a Social Media and Search Engine Optimization (SEO) specialist at MoreVisibility, a full service interactive marketing and design firm in Boca Raton, Florida. Mike earned his bachelor’s degree in public relations with a minor in communications from Northern Michigan University.

make money online, Fast.

3 websites to make money online.

1. Associated Content.
2. Cash Crate.
3. Content Current.
Let's begin with associated content. Associated content should be the number one stop for those people who frequently ask themselves, how I could make money fast. Associated Content requires you to write content, which in other words for those who aren't familiar with the online language, content means articles.
Write articles and get paid for Your knowledge, typical from $10 to $40 per article depending on the niche, sometimes even more.
Experienced writers can easily produce 3 articles per hour, and $40 per article can become quite a lucrative source of income.
Writing articles is a great way of income and very often you simply reproduce new articles based on one article, that way you can really boost your income
Cash Crate is another great way of making money online. Cash Crate are sites that pays you money to take a survey. Payment is typically from a few dollars up to hundreds of dollars.
The reason for these high payouts are, that many companies are looking for vital information on their niches consumers so they can target their products even better.
If you find these two options boring or you do not have a writer inside you or are curious enough to complete a survey? Then Content Current might be the right choice for you, Content Current pays you money for delivering forum posts. If you are a fast forum post writer imagine how much money you could be making by writing posts on your favorite subjects.

How To Run A Media Event

Some time ago I wrote a post on tips and best practices that I felt startups ought to consider in getting the most out of media relationships. The impetus had to do with recent reports I had been getting from portfolio companies about media interviews that had not gone as well as company management had hoped. Story angles had been mishandled, sensitive information had been unwittingly divulged, and statements were seemingly taken out of context.
In this piece I’d like to cover a sunnier subject: How to effectively run a media event.
Last night, portfolio company Runka.com, a destination site for eco-friendly products at discount prices, conducted its first formal media mixer in San Francisco. I prefer to use the term “mixer” as opposed to ”launch party” given that the site went live some weeks ago and, quite frankly, “launch party” still carries with it some dot-com era connotations for many in the start-up/VC community. To this day I have a hard time seeing the phrase “launch party” on an invite without it conjuring up images of hosted martini bars and overflowing trays of sushi in a wildly overpriced nightclub.
In any event, the Runka.com gathering was by all accounts a success. Vendors were contentedly exhibiting their wares. Oscar-winning actress, author, and environmental spokesperson Mariel Hemingway was the headline speaker. Organic wines and delectables were served (on biodegradable plates, naturally). Finally, there was a good but manageable number of representatives from the media in attendance.
Pulling off a successful media event is by no means a herculean task, but it does take some planning. For those start-ups planning a function to broaden their brands and get the word out about new products, services or strategic relationships, below are a few tips that can make a big difference in how best to meet the objective.
Setting and Managing Expectations: This should fall directly into the ‘painfully obvious’ category, but I am endessly amazed how seldom start-up teams methodically think through what their media events are intended to accomplish. Sometimes the excitement and buzz of throwing a party or press conference swamps all the sober thinking that needs to take place about what the objectives are of the events being considered. What, specifically, needs to be achieved in order to consider the event a success? Is success being defined quantitatively?  (i.e., how many reporters attend; how many stories get written and appear on the event in print and other media, etc) or…is it more qualitative? (how our customers, partners and employees perceive the event and how our brand or our new product is thought of?) Get clear on this early so as to best avoid awkward post-mortems on poorly executed events.
Consider Logistics Carefully: A good decision on a venue depends less on how fancy the room is or how trendy the nightclub is and more on practical considerations. Does the room photograph well? Is there sufficient lighting for good shots and clear audio for videographers? Is there sufficient protection for weather changes? Is the staff well-trained working with media people and their demands? Is there excessive noise, traffic, other distractions? Is it close to downtown and/or is it easy to get to from where most of your VIPs live and work? (This is very important if you are considering a happy hour mixer and expect media people and other VIPs to pop over after work.) Finally, think through the date. Do you want the event to stand alone and not compete with anything else that day or week or would it be better attended piggy-backed on another event going on simultaneously whereby people might already be in town and could stop over? (This works particularly well if there is a big convention going on at the same time. People are not likely to fly in for your mixer, but they can be enticed to attend if they are already in town for the convention down the street.)
Develop A Clear Newsworthy Angle: Ask, ‘where is the story here?’ Media people won’t be responsive to a plea to offer coverage for a clearly promotional event no matter how good the free booze, snacks and gift bags. Make sure there is an angle or hook on which a story can be developed? Is your angle local or national? Is it timely? Will there be information disseminated at the event not available in a press release? Is the event piggy-backing on something recently in the news? [For the Runka.com event, the team scheduled it on the eve of the 40th anniversary of Earth Day. This offered up obvious story lines to reporters about how far the green movement has come since the first Earth Day in 1970, the evolution of eco-friendly products into the mainstream, how Runka.com product offerings intersect with that evolution, etc.] Finally, will there be a newsmaker there? Credible spokespersons and even celebrities can add a certain punch to an event if there is a reasonable chance that that person might make news at your event.
Woo Everyone; Not Just Media Folks. A common mistake of start-up teams is that they focus too intently on wooing representatives from the media and they lose sight of the most important goal which is to have a great event. Media people are followers, not leaders. They are not interested in being the story and, what’s more, you wouldn’t want a room full of nothing but media people anyway.  People don’t attend events because they think there will be a lot of media there; media attend events because they think there will be a lot of people there and, hence, potential for a scoop on a new product/service or other story angle.
Following Up: After the media event is over, the cheese trays have been picked clean, and the blue recycling bins are filled with empty wine bottles, the real work begins. The long-term value that comes out of a media event is in how well the follow-ups are handled, how media relationships are forged and managed, and how the event is talked about in the past tense. You might find that only half the number of reporters that RSVP’d actually showed up. Don’t be discouraged. Reporters routinely overbook and skip events they planned to attend. Follow up anyway with the media–those who attended and those who didn’t–with appropriate press clippings, blog postings, video clips of important speeches, and any other info on the event. With the plethora of social media tools and video apps like live streaming now available, there are innumerable ways to relive or recreate a media event for someone who couldn’t otherwise attend. Even if the reporter skipped the event, he or she may still write a piece later on the company or the event itself; if not, there is a good chance he or she will make the next event if it appeared that the skipped event was successful.
Don’t Be a Media Snob: Echoing an earlier point, just as it is a mistake to focus solely on media folks at the expense of getting a good group of attendees, it is similarly a mistake to get too caught up in wooing mainstream, big-name media outlets at the expense of smaller publications, bloggers and influencers. The media landscape is rapidly evolving. More often than not, establishment media outlets are late to the game on catching a new tech trend or hot company. Bloggers, local trade publications, and online magazines are often the ones breaking stories on emerging companies and trends. Use this to your advantage. As the budgets at mainstream outlets continue to get squeezed, they lean more and more on what is being tweeted and written about in cyberspace to develop story ideas. If your event is only attended by a smattering of small-time bloggers and niche publications, fear not. These outlets can open enormous doors for you and your company. More than 20 years ago, as a college student, I launched my first startup. As the company grew rapidly, none of the establishment media showed any interest in what the company was doing; that is, not until I was quoted in an American Airlines in-flight magazine. At the time, I thought little of appearing in an in-flight magazine. However, that small blurb was read by a reporter at The New York Times. That led to a profile on me and my company appearing in the Sunday NYT a few weeks later. Before long, The Wall Street Journal called. You guessed it, they read the NYT piece. And on it went — all because I took that call from that American Airlines freelance writer that needed a quick quote on a story about to go to press. Print stories begat other print stories. Media was viral, even back in 1988. It is only exponentially more so now. In much the same way that a successful start-up must take care of its earliest customers, a company intent on a healthy relationship with the media must take care of even the most obscure news outlets that first show interest in what it is doing.
Jonathan Tower is a Managing Director at Citron Capital, a global private equity and venture capital firm, where he focuses primarily on Enterprise Software, Consumer Internet, Media, Web Services and Infrastructure investments. His blog is called The Adventure Capitalist.

Social media is about the customer experience

By Rebecca Jones, for the Daily Tribune

ROYAL OAK — When it comes to social media, everyone wants to know: "What's the next big thing?"
 Entrepreneur Joe Jaffe said he hates that question.

"The next big thing is now," Jaffe told a crowd at the FutureMidwest conference at the Royal Oak Music Theatre. "We as marketers have never had such a big opportunity" to network and crowd-source.

However, he warned that customer service will make the difference. It's not about what's next, Jaffe said, as much as it what is the experience.

That turned out to be a theme for presenters, such Scott Monty, the head of social media for Ford Motor Co.

Social media is more about retaining customers, not trying to create new ones, Jaffe said. Happy customers who are engaged will become ambassadors for the brand.

"The voice of the customer has never echoed so loudly," said Jaffe, an author of three books on social media. "Toyota could have used ambassadors, but unfortunately ... I have more followers than they do."

He recommends finding ways to reward and recognize customers and he said it doesn't have to cost a lot, if anything. Dunkin' Donuts, for example, promotes its customer of the week by using his or her picture as the profile on the company's Facebook fan page.

That idea struck a chord with Stephanie McIntyre, downtown manager for the Royal Oak Downtown Development Authority. She said the DDA's fan page has surpassed 5,600 fans. If the DDA offered them the opportunity for a store gift card, she said, "There's an opportunity to connect our fans to some of the businesses in town."

— Rebecca Jones, For the Daily Tribune

From Social Media to Social Strategy

From Social Media to Social Strategy

By Umair Haque.

Marshall McLuhan once famously said, "The medium is the message." Here's what he meant:

"The 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs."

Today, the meaning is the message. The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. It promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones.

And that's never mattered more. Industrial era business was "meaningless" because it was antisocial. Here's how the DSM IV defines antisocial personality disorder:

"...a pervasive pattern of disregard for, and violation of, the rights of others that begins in childhood or early adolescence and continues into adulthood."

It fits most organizations to a T — from Wall Street to Detroit to Big Pharma to Big Food to Big Energy. Our research suggests that 95% of organizations are unable to offer socially useful stuff that creates meaningful value for people, communities, and tomorrow's generations.

Yet, most "social media" strategies have one or more of three goals: to "push product," "build buzz," or "engage consumers." None of these lives up to the Internet's promise of meaning. They're just slightly cleverer ways to sell more of the same old junk. But the great challenge of the 21st century is making stuff radically better in the first place — stuff that creates what I've been calling thicker value.

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond.

Here are seven social strategies that are turning yesterday'szombieconomy upside down. They're what I look for when evaluating investments, innovations, and ideas across the social mediascape.

Character. Most organizations have no character, in the traditional sense of the word. They'll never stand up for what's right, noble, or true. If they were a hyper-Dickens character, they'd be Ebenezer Scrooge squared. The character strategy utilizes social tools to help an organizations develop a moral compass, often via ethical accelerators. One of my favorite examples is Gwilym Davies' disloyalty card, which rewards coffee-drinkers for trying out other local cafés. Now that's a coffeeshop with character.

Control. Most organizations are run by bosses. By contrast, an organization with a social control strategy radically decentralizes decision-making, giving the control that was formerly vested in echelons upon echelons of managers directly to people, communities, and society. ThinkThreadless, whose corporate anarchy is upsetting the tired, increasingly profitless clothes market.

Creativity. Most organizations are, from an economic perspective, brain-dead: they are unable to come up with newer, better ideas consistently and reliably. The result is that they defend old ones tooth and nail: a formidable source of antisocial behavior. The creativity strategy hinges on utilizing social tools to explode how imaginative organizations are. Lego's social approach to toy production and consumption — textbook awesomeness — has turned the table on its rivals, by giving Lego the capacity to be more imaginative than they can be.

Culture. Culture is how an organization makes sense of the world, a set of assumptions internalized by all its members. Most organizations are the cultural equivalent of stone age tribes: focused on "the hunt," "the kill," and what's for dinner today. Like stone age tribes, they're fractious, unproductive, and easily broken. In the culture strategy, social tools are used to help an organization make better sense of the world. Accountability, roles, tasks, processes, incentives — that's what shapes culture, and in the culture strategy, social tools are utilized to reconceive them. Wal-Mart's Sustainability Index is a radical example of a culture-changer, altering all of the above, helping Wal-Mart's entire ecosystem make sense of the world anew. 

Clarity. The clarity strategy is perhaps the simplest. Most organizations are flying blind: they have limited visibility about changes in the marketplace. Social tools are a powerful way to gain clarity: better, faster information about what's happening not just in the boardroom, but in the real world. My favorite example of clarity is Google's rapid, frequent, consistent experimentation. Because of it, Google always has more clarity about what really creates meaningful value — and what really doesn't — than rivals. Here's a tiny example of Google helping searchers gain clarity on hotel pricing using Google Maps.

Cohesion. Relationship inflation is the most visible sign of social media decay. The cohesion strategy says: in relationships, seek quality, not quantity. One of my favorite recent examples of cohesion is "Tummling" — the art of social engagement. It's a form of moderation pioneered by Heather Gold, Deb Schultz, and Kevin Marks. The Tummler's job, Kevin says, is "setting the tone and establishing the norm," deciding who speaks where and when, summarizing, and synthesizing. The goal of Tummling is to help dialogue happen — and make relationships not merely inflate, but cohere, thicken, blossom, and mature.

Choreography. Most organizations seek "high performance." Today, performance is no longer enough: excelling in yesterday's terms is excelling at the wrong things. This is downright self-destructive (just ask Wall Street). Today's radical innovators aren't merely mute performers, precisely executing the empty steps of a meaningless dance: they're more like choreographers. Choreographers define the steps of a better dance — they lay down better rules for interactions between supply and demand to take place. Yelp's getting its choreography wrong, failing to build a better dialogue between buyers and sellers (instead of just isolated, drive-by "reviews"). Etsy's still on the brink of greatness, pioneering highly productive relationships between buyers and sellers. My favorite example is M-Pesa, which lays down a new choreography for finance: from person to person, instead of bank to bank.

Using the social to "build buzz" and "push product" is about as smart as using a warp drive to visit your local Wal-Mart. Social tools today are used mostly as a new "channel" to push the same old useless stuff of the industrial era at hapless "consumers." That's meaninglessness at it's finest. It's the least productive — and most soul-deadening — use of a formidably powerful tool.

Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the logic of the industrial era entirely, shifting gears in how we think, envisioning a broader, more powerful, more challenging use of social tools. They are about developing the capacity to understand an organization's role in society, and how to play a more constructive one, wielding sociality as a source of advantage — by acting radically more meaningfully than rivals.

Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles ("product," "buzz," "loyalty") to 21st century media. The fundamental change of scale and pace that social tools introduce into human affairs — their great tectonic shift — is the promise of more meaningful work, stuff, and organization. Start with "the meaning is the message" instead.

http://blogs.hbr.org/haque/2010/04/from_social_media_to_social_strategy.html

Umair Haque is Director of the Havas Media Lab. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries.

Social media 'more widely used than phone'

By Craig Coulson (Wed, 24th March 2010)

Social networking is here and it would appear it's here to stay.

That's because an expert from Dansway Communications and Online Social Media has declared it an essential utility in the lives of Brits and one that is more readily used than the telephone.

It was recently revealed by InSites Consulting that 72 per cent of all internet users - that's 940 million people around the world - are signed up to at least one social network.

Facebook currently leads the way in terms of popularity with 51 per cent of users logging on, while Myspace has 20 per cent of browsers and 17 per cent of web surfers are on Twitter.

In addition, another study that lends weight to this suggestion - this time published by Retrevo - showed that close to 50 per cent of younger social media users check or update their account in bed, throughout the night or first thing in the morning.

So, it looks like Daniel Chubb, chief executive officer at Dansway Communications and Online Social Media, may just be right.

He commented: "Users right now use Facebook and Twitter more times a day than they do the telephone. It is not like this for everyone, but the younger generation certainly cannot live without social media and using Facebook to chat to friends and game together."

He added: "Facebook overshadows all, but niche social media sites are more popular with many users with specific interests."

Could you live without social networking websites?

http://www.broadband-finder.co.uk/news/broadband/social-media-more-widely-used-than-phone_19686476.html

databasemedia #1 in www.bing.com

setelah beberapa lama didaftarkan di beberapa search engine, akhirnya blog gw ini masuk menjadi #1 di www.bing.com, untuk pencarian kategori; databasemedia.
hehehe.... senang juga... : )

scam list pay to click (PTC)

Dear all netters...
diantara teman-teman yang sering bisnis online pasti tahu dong pay to click... itu adalah biaya promosi yang dialihkan langsung ke konsumen.
jadi kita harus daftar dulu ke salah satu (semacam makelar iklan) PTC, setelah itu kita akan dikirimkan email secara rutin, yang harus kita baca ( buka) selama minimum kurang lebih 90 detik...setelah itu kita akan dibayar beberapa cent USD. kalo sudah terkumpul banyak baru bisa kita uangkan.
tapi banyak juga yang nipu... artinya kita udah klik & baca emailnya tapi duitnya gak ada....
berikut adalah list yang saya kutip dari blog rekan kita (pls liat linknya).
ada yang mau cobain test satu-satu benar atau nggaknya?...xixixi...mudah-mudahan berguna...
1
1-800-Mail.com (Gptboycott)
1000Clicksptr.com(uronlinebiz)
100cents-1000dollars.com
100-dollars-mail.com
100dollarsbonus.info (uronlinebiz)
100dollarsmails.com

100euromails.com
100usd.com
10dollar-mail.com
10euromails (not sustainable)
168paid.com (uronlinebiz)
1-dollar-mail.com
1stprofit.com


2
2-dollar-mail.com
2-opt.com (Gptboycott)
2008mails.com (getpaidforum)
200dollars-email.com
200dollarsmail.com
200eurocent-200euro.com
200euromails.com
200euromails.net
20dollarsmail.com
247payouts.com
25dollarsmail.com
25-dollars-mail.com
2dollaremails.com

3
3-dollar-mail.com
300dollarsmail.com
30dollarsmail.com (Gptboycott)
37-21mail.com

4
400dollarsmail.com
4bux.info (refer to update June 2)

5
5-dollar-mail.com (getpaidforum)
500cents-500dollars.net
500cents-500dollars.org
500pounds-and-500pence.com
50centptr.com (uronlinebiz)
50dollarsmail.com
520Searcher.com
5dollarmails.com

6
60euromail.com
60de.com

7
7878clicks.com(uronlinebiz)
7centsolos.com
7thheavenptr.net (Gptboycott)

8
8cent-emails.com
80euromail.com



a
a-n-cash.com (not sustainable)
an-cash.com (not sustainable)
aaa-mails.com
activeptr.net (not sustainable)
ad5.biz (uronlinebiz)
ad-fortune.com
adsbux.org
adsmaker.net
adsneed.com(uronlinebiz)
aglocomails.com (not sustainable)
ahacash.com
allcashmail.com
allyousubmitters.com (Gptboycott)
almiyachts.com
alwayspay.com
american-mails.com
amigoemail.com
Amity-Cash.com (watch list, gptboycott)
ans-advertising.com (uronlinebiz)
anycallmails.com (not sustainable)
apachemails.com
applemails.com
appolomails.com
arab-gpt.com (uronlinebiz)
Arabbux.com (PtcTalk)
arcane-mails.com
arcsurvey.com
arcticmails.com (uronlinebiz)
asonewishes.com (uronlinebiz)
at-mails.com
atom-mails.com (not sustainable)
atomsmails.com (not sustainable)
auction-emails.com
awsurveys.com (read update 10 Dec 2007)


b
babyloncash.com
ban-mail.com (uronlinebiz)
banboocash.com (not sustainable)
bank-mails.com
bank-mails.net (not sustainable)
bearshare-mails.com (uronlinebiz)
beautymails.com (uronlinebiz)
beeptr.com (uronlinebiz)
beetrmails.com (not sustainable)
best-mails.com (getpaidforum)
best-hyip.be
bestflymails.com
beta-cash.com
bettybucks.com
beyondemails.com (uronlinebiz)
bez-minimum.info (getpaidforum)
bigdollat-mails
biggestdollars.com
bigluck-mails.com (uronlinebiz)
bigpaymail.com (Gptboycott)
billiondollarmails.com(uronlinebiz)
bluemaniacs.com (uronlinebiz)
bluerwebmail.com
boa-mails.com
bobomails.com (not sustainable)
Bobmail.com
boffopaidmail.com (Gptboycott)
Bonniemails.com
boratmails.com (uronlinebiz)
businessptr.com (uronlinebiz)
boss-mails.com
BournemouthBreeze.com (Gptboycott)
bravevolitation.com
bugcash.com
buxer.org (read update 25 Jan 2008)
buxeuro.com
buxgalore.com (read update 8 Dec 2007)
buxone.com (read update April 10 2008)
Is bux.to a scam?


c
camel-mails.com
can-discount.com
candy-mail.com(uronlinebiz)
cannabismails.com
capitalmails.net
Cash2all (lots of non-payment complaints at their forum)
cashbux.com
cashbux.org
casheden.com (uronlinebiz)
CassandrasClicks (Gptboycott)
cash-kitty.com
CashFiesta.com (Gptboycott)
cashnclicks.com
cashorigin.com (uronlinebiz)
cashpointclicks.com
cashread.com (Gptboycott)
cashsea.com
casino-mails.com
Cat-mail.com
cat-mails.com
cat-ptr.com
catch-cash.com (Gptboycott)
class-act-clicks.co
classical-mail.com (Gptboycott)
cgcash.info
charm-mail.com
chicago-ptr.com (uronlinebiz)
chick-mails.com
chobit-mails.com
chobitmails.com
chobitsmails.net
click2earnmoney.com (uronlinebiz)
click-mails.com
click-wizard.net (read update 2 Dec 2007)
clickbux.org
clickbuxx.com
clickcent.net (read update 7 Dec 2007)
clickearnmoney.com
clickingmoney4u.com
click-monkey.biz (uronlinebiz)
clickoly.com
clicks-4-cash.com (read update 21 Dec 2007)
clicktopsites.com (uronlinebiz)
clixy.net (read update 2 Dec 2007)
CloneBux.com (uronlinebiz)
cloudmails.com (uronlinebiz)
closet-clickers.com (uronlinebiz)
cloverclicks.net (read update 7 Dec 2007)
coast-mail.com
coastmail.com
coinclicks.info (read update 23 Dec 2007)
comeongain.com (getpaidforum)
compactmails.com
cookie-mails.com (uronlinebiz)
cooperativemail.com
copymails.com
cosplaymails.com (uronlinebiz)
coverclicks.com
cowboy-mail.com
crabmails.com
Crazy-4-cash.com (uronlinebiz)
cream-mails.com

d
dallas-ptr.com (uronlinebiz)
danger-mails.com (uronlinebiz)
davemails.com (not sustainable)
DarkAngelMails (watch list, gptboycott)
daydayupemails.com
dayscash.com (uronlinebiz)
dayseeking.net (uronlinebiz)
deepseacash.com
deliriouspaidemails.com (uronlinebiz)
delta-cash.com
devclix.com
DiamondBux.com (uronlinebiz)
digital-ptr.com
dj-mails.com
dog-mails.com (not sustainable)
dollar-factory.com (promotes a list of scam sites)
dollarsmaker.net
dollarslove.com (Gptboycott)
dollarsmaker.com (uronlinebiz)
dolphincents.com
Domainmail.com
donkeycash.info (uronlinebiz)
donut-m.biz (uronlinebiz)
duno.com
dragone-search.com
dragonhole.com
dreamstarmail.com (Gptboycott)
drumcash.com
dynasty-mails.com
dungeonanddragonemails.com
d-biz.com (uronlinebiz)

e
e-mailptr.com (not sustainable)
eagleclicknet.com (uronlinebiz)
earn-emails.com
earn4read.com (not sustainable)
earnptr.com
earnup.com
easy-gain.com (uronlinebiz)
easyhits.org (read update 14 Dec 2007)
egoldclicks.net (read update 21 Dec 2007)
electric-mails.com
elephantadvertising.com
elephant-mails.com
e-mailptr.com
email2rewards.com
e-mailpaysu.com
emailpremium.com
emailprofit.us
emails-empire.com
emailspayu.net
emails-empire.com
emeraldcoastptc.info
energy-mails.com
englandbux.com
englandbux.org
enjoyfunds.com
eqmails.com
eurocentsmail.com
eurobux.org
euro-mails.com
europtr (not sustainable)
everylooking.com (uronlinebiz)
eceryrich.com (uronlinebiz)
expert-mails.com
eyemails.com (uronlinebiz)


f
fairydollars.com
FairyTalePTR.com (Gptboycott)
farland-cash.com
fastbux.com
fastbux.org
fastcashemaills.com
fastpaidptr.com (getpaidforum)
fellowequality.com (getpaidforum)
fillmyaccount.com
filmyinbox.com
fire-mails.com (not sustainable)
flashrich.com
flaviomails.be (uronlinebiz)
fly-field.com (not sustainable)
freeclickcash.net (read update 2 Dec 2007)
free-kingdom.com (not sustainable)
freemoneymails.net (uronlinebiz)
feer-mial.com
feermial.com
fortuneemail.com
fourleafclovermail.com (uronlinebiz)
ft-mails.com (not sustainable)
funkycashmail.com
futureptr.com
fx-mails.com (uronlinebiz)

g
gamma-cash.com
gem-mails.com
getpaid4clicks.com (uronlinebiz)
getpaidbyemail.com
getpaideasy.com
GetPaidLinks.net
getpaidwatch.com
getor-mails.com
giga-cash.com
giga-mails.com (not sustainable)
goaio.com
godmail.info (uronlinebiz)
godmails.com (uronlinebiz)
gogoplease.cn (uronlinebiz)
goldencatch.com (uronlinebiz)
goldenemail.com
goldptr.net
golfmails.com
goodluck-email.com
google-mails.com
gothic-mail.com (uronlinebiz)
gowellup.com
gp2profits.com (read update 15 Dec 2007)
graspaftertime.com
grassmails.com
green-cash.com
greetgold.com


h
halfmillionmails.com
halomoney.com (getpaidforum)
happyearning.com
happyptr.com
healthyptc.com
heroptr.com (uronlinebiz)
highbidppc.com
HappyBizs.com (Gptboycott)
HKbux.com (read update March 30 2008)
holiday-mails.com (Gptboycott)
hollywood-mail.com
honestmails.com
honestptr.com
horse-mails.com
huge-mails.com
husky-mails.com


i
iCashout.com (PTCTalk) (update 20 Dec 2007)
ice-mails.net
ilikeemails.com
insaneptr.net (uronlinebiz)
inspiremarrow.com (not sustainable)
instant-dollars.com
instantads.org (uronlinebiz)
intgold.com
invest-mail.com
iphonemails.com (not sustainable)
ippomails.com
ippomails.net

j
Jackpot-ads.biz (uronlinebiz)
jays-paidmail.com
job-readmail.com
junglecash.com
jungleclicks.com (uronlinebiz)
justcashInc.com

k
kiddays.com
kitcatcash.com
klikini.net
kukmail.com (uronlinebiz)

l
libertycash.biz
lifeisabeachclicks.net
lightstarmail.com
linkread.com
lion-mails.com
littleengineptr.com
loading-mails.com
logans-legacy.com
lolclicks.com
lookingemail.com (Gptboycott)
lovebird-mails.com
loveburd-mails.com
loving-mail.com

m
magicalmails.com (not sustainable)
MagiCash.com (uronlinebiz)
magic-mails.com (uronlinebiz)
magnetismail.com
MailBling.com (watch list, gptboycott)
mailero (not sustainable)
mails2earn.net
Make-free-money-online.info (MFMO) (read update 2 Dec 2007)
malisanko-emails.com
mangoemails.com
many-mails.com
mapleptr.com (Gptboycott)
maystromails.com
maystromails.net
MDbux.com (PtcTalk)
medal-mails.com
mega-ptr.com
megaptr.com
meggarichemails.com
mellow-mails.com
metal-emails.com
metalpaidread.com
meteor-mails.com
michellesrandomizer.com
milion-mail.com
million-mails.com
millionaire-mail.com
mimimcash.com
minbux.com
mincashbux.com
Mintysmails.com
MiniBux.com (uronlinebiz)
moneybagsmail.com
moneybux.com
moneybux.org
moneyclicks.biz
moneyems.com
moneydogptc.com
moneymouser.com
moneysbank.com
moonbux.com
mushroomsmail.com
mybux.info (misleading, read update 5 Jan 2008)
mygpt.com
mysweetheartmail.com

n
nature-mails.com
netgold4u.com
newsptr.com (not sustainable)
niceptr.com
NickelsByEmail.com (Gptboycott)
NickOfTime-Email.com (watch list, gptboycott)
njgirl.biz (uronlinebiz)
no2allmails.com (uronlinebiz)
Nocs.Us (Gptboycott)
nokiamails.com (not sustainable)
number-emails.com
numenmail.com (Gptboycott)

o
oceansoflife.com (uronlinebiz)
ohomails.com
onedollarmail.com
one-mails.com
oneperson-mail.com
onlygravy.com
onlythebestptr.com (promotes a list of scam sites)
ok-mails.com (uronlinebiz)
ok-ptr.com (not sustainable)
ok-usd.com (not sustainable)
OkayEmail.com (Gptboycott)
onlygravy.com (uronlinebiz)
on-sunday.com (uronlinebiz)
orangemails.com
oursharedsuccess.com
ourpaidmail.com (Gptboycott)

p
paidbux.com
PaidEmail.com (Gptboycott)
paidmail.ru
paidmailagency.com (not sustainable)
paidmailengine.com
paidstation.com (not sustainable)
paidworld.com
paidmail.ru (uronlinebiz)
papajuan.info
pay-to-mail.info (uronlinebiz)
payingcoins.com (getpaidforum)
payyou123.com
payyoudollar.com
perfect-emails.com
pekingcash.com
petromails.com
pcash.info (uronlinebiz)
phoenixcash.info
pig-mails.com (not sustainable)
pizzamails.com
platinum-investment.com
platinum-mails.com
pleasant-mails.com (not sustainable)
polarbearmails.com
pomoterprosemail.com (getpaidforum)
popomails.com
post4cash.com (uronlinebiz)
powerbux.org
power-mails.net (not sustainable)
powersmails.net (not sustainable)
premiermails.com (uronlinebiz)
pretti.mail.com
prettyptr.com
pretty-mail.com (not sustainable)
probux.net (ptctalk)
professionalmails.com
profers.com
profitfrommails.com
profitptr.net
propaidemail.com (from getpaidforum)
ptcad.net
ptindex.com (misleading - read update Jan 1 2008)
Ptp8.com
ptr-enterprise.com (not sustainable)
ptr-enterprises.com (not sustainable)
ptrforce.com (not sustainable)
ptr-hun.info
ptrland.com
ptr-trading.com
puma-mails.com (not sustainable)
pumpkin-mails.com (not sustainable)
puppypaid2clicks.com


q
quality-profits.com

r
rabbit-mails.com (not sustainable)
racingemails.com (not sustainable)
rainbow-mails.com
rainbow-mail.net (not sustainable)
Ranoscash.com
rat-mails.com
readformoney.us (uronlinebiz)
realmails.com
ReadRevenue.com (Gptboycott)
RichMails.com (Gptboycott)
rivermails.com
road-mails.com (not sustainable)
rock-mails.com
rolex-mails.com (not sustainable)
rosenet-emails.com
royalcash-mails.com
royalinvest.biz (not sustainable)
rushnsuccess.com (not sustainable)

s
saytheirmail.com (uronlinebiz)
scarlettmails.com
secret-mails.net
sea-mails.com
SeekBizs.com (Gptboycott)
seekmails.com (getpaidforum)
sepooq.com
seriousbucks.com
sharedmails.com
sheepmails.com (uronlinebiz)
shirecash.com (uronlinebiz)
silvanamails.com (Gptboycott)
silvanamails.net (Gptboycott)
siteclubemail.com
sky-mails.net (not sustainable)
sky-wolf.net
smile-email.com
smoothlinks.com
SnapDollars.com (uronlinebiz)
snowman-mails.com (uronlinebiz)
solarclick.com
southmails.com
space-mails.com (uronlinebiz)
spaz-emails.com (getpaidforum)
Spedia.com (Gptboycott)
speed-mails.com
spicemails.com (uronlinebiz)
spiderchess.com (uronlinebiz)
spidermanemails.com
sprint-cash.com
startmails.com
strongptr.com
studio-mail.com
summer-mails.us (uronlinebiz)
sunday-mails.com
sunflowersptr.com
sun-cash.com
suns-cash.com
sunsetclix.com (uronlinebiz)
super-mails.com (not sustainable)
super-program.com
superstarmail.com (not sustainable)
SurfJunky.com (Gptboycott)
Surfjunky.com
surfanearn.net
surforhits.com
surprisemails.com
surveyking.com (uronlinebiz)
sweet-mails.com (uronlinebiz)
symantec-mail.com (uronlinebiz)
systemmails.com


t
tarbux.com
tata-cash.com (not sustainable)
tendollarsmail.com
teneuromail.com
tomails.com (uronlinebiz)
TheBux.com (uronlinebiz)
thebux.helloweb.eu (not sustainable)
thegoldclick.com
thegoldmail.com
timelessearn.com (not sustainable)
tnt-e-mail.com
tombmailer.com
tomoonmail.com (Gptboycott)
tons-referrals.com
tradingptr.com (not sustainable)
trafficcool.com (uronlinebiz)
trafficinvader.com (uronlinebiz)
travelmails.com (uronlinebiz)
treasureclicks.info (pays to upgraded member only)
trustfulmail.com
trustmails.com (not sustainable)
turtle-mails.com
twistedclickers.com
twodollarsmail.com
tycoonmails.com

u
unionptr.com
united-empire.com
unitmails.com
universalclix.com.br
usa-canada-email.com
usa-clicks.us (not sustainable)
usd-ad.com

v
vegas-mails.com (uronlinebiz)
velocityclicks.com (refer to update March 15)
verdiencredits.nl (not sustainable)
vice-ptr.com
viennamails.com (getpaidforum)
viper-clicks.com
virtualcardzone.com (read update 7 Jan 2008)
visionptr.com (uronlinebiz)

w
warm-mails.com (not sustainable)
wc-mails.com (getpaidforum)
weapon-earnings.info (uronlinebiz)
webbercash.com
well-email.com (uronlinebiz)
welovepay.com (not sustainable)
western-clicks.com (uronlinebiz)
western-mails.com (not sustainable)
wet-clicks.com
wingmails.com
womail.com (uronlinebiz)
woderemails.com (uronlinebiz)
wonderful-mails.com (not sustainable)
woo-mails.com
worldbux.info (uronlinebiz)
worldwidemails.com
workmails.com (not sustainable)
WowEarnings.com (Gptboycott)
wow-mails.com

X
xsc-mail.com (uronlinebiz)
xtremeptc.com (uronlinebiz)

y
y2e.info (read update 2 Dec 2007)
yippeemails.com

z
zero-investments.com
zwallet.com (gone)
zy-mails.com (uronlinebiz)

http://m3hannan.blogspot.com/2010/01/scam-list-daftar-situs-ptc-yang-menipu.html

Tips Membeli Blackberry Bekas

Tips Membeli Blackberry Bekas

Membeli BlackBerry bekas tidaklah sesederhana seperti membeli ponsel bekas lainnya. Jangan sampai tertipu. Ada beberapa hal yang harus Anda cermati sebelum memutuskan untuk membelinya. 

Anda jelas perlu memeriksa dengan teliti spesifikasi produknya. Alasannya, banyak pengguna akhirnya tak bisa akses sama sekali layanan karena PIN disuspen (ditolak) atau sebelumnya menggunakan jenis layanan operator berbeda (PIN belum dirilis).

Salah satu cara mudah dalam persoalan spesifikasi ini bisa dilakukan dengan melakukan WIPE BlackBerry alias mereset secara manual perangkat agar data yang ada sebelumnya bisa hilang. Cara WIPE adalah sebagai berikut:

Masuk menu OPTIONS >> SECURITY OPTIONS >> GENERAL SETTINGS >>Tekan logo BlackBerry disamping gambar telepon hijau >> Pilih menu WIPE HANDHELD >> Ketikan tulisan BlackBerry. Proses WIPE pun berjalan.

Jika proses itu sudah tuntas, maka masukkan SIM Card Anda yang sudah bisa mengakses layanan BlackBerry.

Lihat logo tulisan di gprs/edge/3g di sebelah kanan layar ponsel Anda. Apabila tulisannya masih huruf kecil, kemungkinan besar PIN ponsel disuspen. Cara ini juga bisa memastikan bahwa memori selanjutnya akan kosong, tidak lagi terisi berbagai aplikasi bawaan dari pemilik sebelumnya.

Di sisi lain, Anda juga bisa mencoba memperbesar huruf kapital tadi dengan masuk menu OPTIONS, lalu ADVANCED OPTIONS, lalu HOST ROUTING TABLE, lalu klik simbol BlackBerry, dan selanjutnya pilih menu REGISTER NOW.

Apabila dua cara ini dilakukan dan huruf masih kecil, besar kemungkinan suspen atas personel identification number/PIN masih terjadi sehingga BlackBerry bekas hanya bisa menelepon dan SMS. Pembeli unit seken juga tak kalah penting memeriksa IT policy dengan melakukan sebagai berikut:

Masuk menu OPTIONS >> SECURITY OPTIONS >> FIREWALL. Jika muncul tulisan enabled dengan logo gembok merah di sebelahnya, maka BlackBerry bekas terkena kebijakan internet dari pengguna sebelumnya.

Kebijakan sebelumnya, misalnya BlackBerry Entreprise Service (BES), akan membuat Anda tidak bisa mengakses layanan internet di luar yang telah ditentukan sehingga kenyamanan berselancar di dunia maya akan terganggu.

Jadi, dua kunci utama dalam membeli BlackBerry bekas adalah memastikan bahwa PIN tidak disuspen dan layanan sudah bebas dari kebijakan pengguna sebelumnya (PIN sudah dirilis). Prosedur lainnya yang tidak kalah penting adalah memperhatikan kesesuaian nomor PIN dan IMEI di menu status dengan di dus BlackBerry Anda.

Jika ternyata berbeda, sangat disarankan untuk tidak dibeli daripada berabe di kemudian hari. Saran lainnya, sama saja dengan membeli ponsel standar. Misalnya kondisi barang (mulus atau tidak), kualitas microphone, tata letak keypad, efek vibrator, dan lainnya.

Yang jelas, membeli BlackBerry bekas tidaklah sesederhana seperti membeli ponsel bekas lainnya. Jangan sampai tertipu!

 Artikel ini juga terangkum dalam buku "BlackBerry for Everyone" karya Muhammad Sufyan yang berdomisili di Bandung