Social Media Marketing: Strategy to Commerce

Lee Odden on Jan 26th, 2011 

For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business.

There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should we experiment and develop a strategy as we go?”, “Will it ever be OK to ask customers if they want to buy directly within social channels or will we always have to tiptoe around the subject?”

Here are a few considerations to help answer those questions and establish the framework for a sustainable and successful social media marketing program.

Social Media Strategy: “An ounce of prevention is worth a pound of cure”.  Having some idea of what measurable goals and business outcomes you’re after is essential for planning resources and forecasting outcomes. This is true with any kind of marketing and is certainly the case with social media.

I polled a number of industry smarties on social media strategy vs. tactics and while there was some distance between the approach Guy Kawasaki preferred and that of people like Chris Brogan, the consensus was that developing an approach is essential for planning, implementation, accountability and measurement of success.

The formation of a social media strategy is a ripe opportunity for creativity and certainly shouldn’t get in the way of getting started. Gaining consensus about social strategy within a corporation could easily create a bottleneck.  A strategy that calls for experimentation with iterative improvement in the context of overall goals, approach, tactics, audience and an effort to measure success is more likely to be implemented and gain support.

Social Media Marketing Tactics: The best mix of tactics needs to tie into the plan for reaching business goals.  Whether it’s “Better engage with our customers” to “Filling the top of the sales funnel”, an understanding of audience preferences and behaviors will lead to the right tactical mix.

A lot of companies take the path of least resistance and go for what I like to call, “The Social 5-Pack” of: Facebook, Twitter, Blogging, YouTube and LinkedIn without thinking through tactics. For example, one common question often I hear is, “Is a LinkedIn group a better use of time and resources or a Facebook Fan Page?”

What the marketer might want to ask is, “Where do social networking vs. blogging vs. microcontent vs. media sharing fit in the context of our social media goals?”  Then do the research and implement a listening program to discover which social networks, media sharing sites or blogging communities the target audience is present and participating in. That homework will answer the question about Facebook vs. LinkedIn and any other social communities where customers spend time.

Social Media Process: “Companies who start with implementation are at risk”, is a great quote from Jeremiah Owyang in his recent post, “A Pragmatic Approach to Social Business“. There he lists a checklist of 8 steps that form a process for approaching social media.  Jumping into tactics can send a company in a very unproductive direction. Working through a strategy, tactics and developing processes leads to efficiencies, scalability and social engagement that is true to the business goals.

We’ve published a social media checklist that can serve as a prompt for companies to gather the information necessary to make smarter decisions about how their organizations can incorporate social media in their marketing and communications mix.

Process with social media marketing is important for a variety of reasons ranging from quality assurance to accountability. How can an organization scale its social media efforts without some kind of processes in place? Redundant processes can often be automated by software. Processes also outlive internal social media subject matter experts who move on to other opportunities.

From a personal process perspective, take a look at Tac Anderson’s daily routine as a social media strategist, which he calls a “workout”.  In addition to planned activities and tactics, there’s room for putting out fires or handing spontaneous situations. In the end, a routine or process helps keep social media marketing tactics on track over time.

Social Commerce: Social Media that Leads to Sales: Question - What’s the ROI of Social Media?  Answer – What’s the ROI of having a phone system in your office?  That phone systems facilitates communications for a wide variety of reasons that are important to the functioning of the business from product/service inquiries to hiring new employees to customer service.

Social media in a business sense, is technology that facilitates communications, sharing and connecting brands with customers.  For the most part, people buy from those they like and social media helps build, maintain and improve those relationships.

So how does social media influence or result in sales?  A helpful post on BarnRaisers summarizes several studies that show exactly that. Click on the link to see the post (How Social Media Drives Sales Relationships).  I’ll also summarize them here:

Facebook - “The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand - either to receive promotions & coupons (40%), get updates on upcoming sales (30%) and show their support for companies (39%).” – ExactTarget 2010.

Twitter - “For over 40% of the time people are on Twitter, we spend it learning about products and services, listening to what others have to say and giving opinions.  That explains why over 20% of the time we’re on Twitter, we’re ready and willing to buy directly off Twitter.” – Edison Research 2010.

Social Networks – “For every hour we spend on online, we spend the most amount of time on social networks, almost 15 minutes of every hour. Roughly half of the time (approx 6+ mins), we are seeking out products and services and looking to have a sales relationship with brands.” Nielsen 2010.

As more brands include commercial offers in the social experience they provide for customers, those customers will become increasingly comfortable with the notion of social commerce. At the same time, more social features are being added to ecommerce websites. In the way that blogs and Twitter accounts are expected features of brand websites, so will social commerce functionality.

Building a flexible strategy that considers business goals and the people to engage will help marketers identify the best mix of tactics for their social media marketing program. Developing processes from a corporate and an individual standpoint will help sustain, not stifle, social engagement activities in the long run.  Start by building community and relationships.  Listen, respond and create value. Monitor and analyze for opportunities to implement social commerce features, but don’t rush it.

How have you incorporated social media into your business processes? What are you doing to create more sustainable social participation within your organization?

http://www.toprankblog.com/2011/01/social-media-marketing-strategy-commerce/

Electronic ID distributed to 1.3m Jakartans

Andreas D. Arditya, The Jakarta Post, Jakarta | Sat, 01/22/2011 12:42 PM | Headlines

The city government has distributed electronic identity cards (e-ID) to more than 1.3 million people in Jakarta as part of the central government’s program to establish a Single Identity Number system.

The head of the Civil Registration Agency, Franky Mangatas Panjaitan, said that the city expected by the end of this year, all 6.4 million Jakartans eligible for the ID cards would join the program.

“We have assigned a single identity number to everyone in our database. All the people need to do is apply at the local subdistrict office,” Franky told The Jakarta Post.

He said that to apply for an e-ID, one only needed to present a referral letter from neighborhood heads and the family registration card to the subdistrict office, where photos and fingerprints for the new ID would be taken.

“The process should take no more than a few minutes,” Franky said.

The central government plans to distribute electronic identity cards to every eligible Indonesian citizen by 2012. According to the civil registration law, citizens over 17 years or who are married should apply for an ID card.

Franky said that the single identity number would be a citizen’s only identification number, and would be valid for life.

The single identification number would also serve as a basis for the issuance of other documents such as driving licenses, passports, land titles and voter cards.

The Home Ministry said that the e-ID would guarantee accuracy in voters registration drives for general and local elections. The single identification number is also expected to aid the tracking of terrorists and criminals as they will no longer be able to use multiple identity cards. The central government has earmarked Rp 6 trillion for the upgrade of the citizen database for 2011 and 2012.

The government has been completing data collection required for the single identity number, known as NIK, and has also set up a computer network to support the electronic ID system. With the electronic system, every citizen is identified with their unique fingerprint, which will make the card more difficult to forge.

Franky said that Jakarta was ready with its own database. “We have set up a connection with the database server of the Home Ministry office. We are waiting for other provinces to complete the upgrade,” he said.

The idea to create national identity numbers was introduced in the mid-1990s during the last days of the New Order government but was soon abandoned after a brief trial run. Last year, the government launched a pilot project in five cities: Denpasar, Makassar, Padang, Yogyakarta and Jakarta.

The electronic identity card contains information about its holder including marital status, blood type, parents’ names, employment, physical or mental disabilities, one’s birth certificate, divorce certificates, place and date of birth, biometric fingerprints of all fingers and one photo.

7 Crop Circle Terbesar di Dunia

Fenomena crop circle di Sleman, Daerah Istimewa Yogyakarta boleh jadi yang pertama kali di Indonesia. Namun sebenarnya, ada beberapa pola serupa dengan ukuran jauh lebih besar di beberapa negara di dunia.

Crop circle adalah suatu pola teratur yang terbentuk karena adanya perebahan sebagian tanaman, biasanya ditemukan di ladang pertanian, yang terkadang membentuk pola-pola tertentu. Pola tersebut seringkali terbentuk hanya dalam waktu semalam. Karena pola yang ditemukan tidak selalu berbentuk lingkaran, crop circle juga sering disebut crop formation.

Sepanjang paruh ketiga abad 20, sekira 10 ribu crop formation dilaporkan ditemui di 26 negara (27 jika termasuk fenomena di Sleman, Yogyakarta) di seluruh dunia dan 90% di antaranya ada di selatan Inggris. Dari sekian banyak fenomena crop formation di seluruh dunia, berikut ini beberapa di antaranya yang dilaporkan sebagai crop formation terbesar. Namun, tidak semua crop formation ini misterius. Beberapa di antaranya merupakan buatan manusia.


1. The Human Butterfly. 

Quote:

Sebuah crop formation berbentuk manusia bersayap kupu-kupu ditemukan di selatan Belanda, dekat kota Goes pada bulan Agustus 2009. Ini adalah crop formation terbesar di dunia yang pernah ditemui dengan ukuran 530 x 450 meter. Sekelompok orang dari Project Atlas membentuk crop formation ini sebagai simbol keindahan sekaligus kerapuhan manusia.

2. Dalian Cornfield Maze. 

Quote:

Seperti namanya, crop formation ini memang sebuah maze raksasa berukuran 22,7 hektare yang terletak di dekat jalan raya Dandong-Dalian, China. Rute terpendek maze ini sepanjang 3.800 meter dan perlu waktu sekira satu jam untuk menyelesaikan maze ini. crop formation ini sengaja dibuat pemerintah setempat sebagai sarana promosi untuk menarik investor mengembangkan area pertanian di daerah Dalian.

Quote:

3. Pada tahun 2005 sebuah ladang mint di Dalponte Farms, Richland, New Jersey, AS tiba-tiba ditemukan bergambar kelelawar seluas lebih dari 6.070 meter persegi. Namun setelah diperhatikan, gambar kelelawar tersebut merupakan logo dari Bacardi, sebuah perusahaan yang memproduksi minuman beralkohol.

Quote:

4. Crop formation juga ditemui di Italia. Salah satu yang terbesar dilaporkan terlihat di Torino pada 13 Juni 2010. Pola yang ditemui di negeri ini berbentuk bunga dengan enam kelopak. Sebagian pengamat menafsirkan pola crop formation itu dengan menggunakan perpektif galaksi.

Quote:

5. Crop fromations terpanjang terlihat di Etchilhampton, Wiltshire, Inggris pada tahun 1996. Bentuknya berupa lingkaran dan jalan kecil yang saling bertautan sepanjang kurang lebih 1250 meter dari satu ladang ke ladang lainnya.

Quote:

6. Sebuah crop formation berbentuk mandala dengan tujuh kelopak ditemukan pada tahun 1998 di Alton Barnes, Wiltshire, Inggris. Area yang membentuk pola tersebut membentang seluas 6 ribu meter persegi.

Quote:

7. Rekor untuk crop formation dengan desain terbesar dan lingkaran terbanyak dalam sebuah formasi masih dipegang sebuah motif yang ditemukan di Milk Hill, Wiltshire, Inggris. Pada 12 agustus 2001, pola dengan 409 lingkaran kecil membentuk sebuah desain berlengan enam berdiameter sekira 243 meter.

http://forum.vivanews.com/showthread.php?t=64658

Inilah Pemenang Critics Choice Awards 2011

MINGGU, 16 JANUARI 2011, 14:51 WIB

Petti Lubis, Mutia Nugraheni

Colin Firth dan Natalie Portman (Hollyscoop)

VIVAnews - Natalie Portman dan Colin Firth mendapat predikat aktor dan aktris terbaik dalam Critics Choice Awards 2011. Penghargaan yang diberikan setiap tahun oleh Broadcast Film Critics Association untuk menghormati insan terbaik dalam pencapaian sinematik ini diselenggarakan kemarin malam, 15 Januari 2011 di Los Angeles. dan aktris pemenang dalam Critics Choice Awards biasanya merupakan indikasi jelas bahwa mereka akan masuk dalam jajaran bergengsi di penghargaan Oscar.

Saat menerima penghargaan, Natalie Portman berterima kasih pada sutradara 'Black Swan', Darren Aaronofsky, bukan hanya karena dilibatkan dalam film tersebut tetapi juga karena memperkenalkannya pada Benjamin Millepied, yang saat ini jadi tunangan dan ayah janinnya.

"Kamu bertanggung jawab karena membuat aku kurus, dan secara tidak langsung membuatku menjadi sangat gemuk karena memperkenalkan aku pada cintaku," kata Portman pada Darren, seperti dikutip dari www.hollyscoop.com.

Ingin tahu siapa saja yang masuk jajaran pemenang penghargaan ini? Berikut daftar pemenang Critics Choice Awards 2011

Film terbaik : 'The Social Network'

Aktor terbaik : Colin Firth dalam film 'The King's Speech'

Aktris terbaik : Natalie Portman dalam film 'Black Swan'

Aktor pendukung terbaik : Christian Bale dalam film 'The Fighter'

Aktris pendukung terbaik : Melissa Leo dalam film 'The Fighter'

Akting terbaik : 'The Fighter'

Sutradara terbaik : David Fincher dalam film 'The Social Network'

Skenario asli terbaik : David Seidler dalam film 'The King's Speech'

Skenario adaptasi terbaik : Aaron Sorkin dalam film 'The Social Network'

Animasi terbaik: 'Toy Story 3'

Aktor/aktris muda terbaik : Hailee Steinfeld dalam film 'True Grit'

Film aksi terbaik : 'Inception'

Film komedi terbaik : 'Easy A'

Gambar terbaik untuk televisi : 'The Pacific'

Film bahasa asing terbaik : 'The Girl With the Dragon Tattoo'

Dokumenter/ Feature terbaik :'Waiting For Superman'

Original soundtrack terbaik :'If I Rise' (Dido dan AR Rahman), 127 Hours

Latar suara terbaik : Trent Reznor dan Atticus Ross dalam film 'The Social Network'

Efek visual terbaik :'Inception'

Penghargaan Joel Siegel : Matt Damon

Penghargaan khusus musik dan film : Quentin Tarantino

(umi)

• VIVAnews

From Social Media to Social Strategy

By Umair Haque.

Marshall McLuhan once famously said, "The medium is the message." Here's what he meant:

"The 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs."

Today, the meaning is the message. The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. It promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones.

And that's never mattered more. Industrial era business was "meaningless" because it was antisocial. Here's how the DSM IV defines antisocial personality disorder:

"...a pervasive pattern of disregard for, and violation of, the rights of others that begins in childhood or early adolescence and continues into adulthood."

It fits most organizations to a T — from Wall Street to Detroit to Big Pharma to Big Food to Big Energy. Our research suggests that 95% of organizations are unable to offer socially useful stuff that creates meaningful value for people, communities, and tomorrow's generations.

Yet, most "social media" strategies have one or more of three goals: to "push product," "build buzz," or "engage consumers." None of these lives up to the Internet's promise of meaning. They're just slightly cleverer ways to sell more of the same old junk. But the great challenge of the 21st century is making stuff radically better in the first place — stuff that creates what I've been calling thicker value.

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond.

Here are seven social strategies that are turning yesterday'szombieconomy upside down. They're what I look for when evaluating investments, innovations, and ideas across the social mediascape.

Character. Most organizations have no character, in the traditional sense of the word. They'll never stand up for what's right, noble, or true. If they were a hyper-Dickens character, they'd be Ebenezer Scrooge squared. The character strategy utilizes social tools to help an organizations develop a moral compass, often via ethical accelerators. One of my favorite examples is Gwilym Davies' disloyalty card, which rewards coffee-drinkers for trying out other local cafés. Now that's a coffeeshop with character.

Control. Most organizations are run by bosses. By contrast, an organization with a social control strategy radically decentralizes decision-making, giving the control that was formerly vested in echelons upon echelons of managers directly to people, communities, and society. ThinkThreadless, whose corporate anarchy is upsetting the tired, increasingly profitless clothes market.

Creativity. Most organizations are, from an economic perspective, brain-dead: they are unable to come up with newer, better ideas consistently and reliably. The result is that they defend old ones tooth and nail: a formidable source of antisocial behavior. The creativity strategy hinges on utilizing social tools to explode how imaginative organizations are. Lego's social approach to toy production and consumption — textbook awesomeness — has turned the table on its rivals, by giving Lego the capacity to be more imaginative than they can be.

Culture. Culture is how an organization makes sense of the world, a set of assumptions internalized by all its members. Most organizations are the cultural equivalent of stone age tribes: focused on "the hunt," "the kill," and what's for dinner today. Like stone age tribes, they're fractious, unproductive, and easily broken. In the culture strategy, social tools are used to help an organization make better sense of the world. Accountability, roles, tasks, processes, incentives — that's what shapes culture, and in the culture strategy, social tools are utilized to reconceive them. Wal-Mart's Sustainability Index is a radical example of a culture-changer, altering all of the above, helping Wal-Mart's entire ecosystem make sense of the world anew. 

Clarity. The clarity strategy is perhaps the simplest. Most organizations are flying blind: they have limited visibility about changes in the marketplace. Social tools are a powerful way to gain clarity: better, faster information about what's happening not just in the boardroom, but in the real world. My favorite example of clarity is Google's rapid, frequent, consistent experimentation. Because of it, Google always has more clarity about what really creates meaningful value — and what really doesn't — than rivals. Here's a tiny example of Google helping searchers gain clarity on hotel pricing using Google Maps.

Cohesion. Relationship inflation is the most visible sign of social media decay. The cohesion strategy says: in relationships, seek quality, not quantity. One of my favorite recent examples of cohesion is "Tummling" — the art of social engagement. It's a form of moderation pioneered by Heather Gold, Deb Schultz, and Kevin Marks. The Tummler's job, Kevin says, is "setting the tone and establishing the norm," deciding who speaks where and when, summarizing, and synthesizing. The goal of Tummling is to help dialogue happen — and make relationships not merely inflate, but cohere, thicken, blossom, and mature.

Choreography. Most organizations seek "high performance." Today, performance is no longer enough: excelling in yesterday's terms is excelling at the wrong things. This is downright self-destructive (just ask Wall Street). Today's radical innovators aren't merely mute performers, precisely executing the empty steps of a meaningless dance: they're more like choreographers. Choreographers define the steps of a better dance — they lay down better rules for interactions between supply and demand to take place. Yelp's getting its choreography wrong, failing to build a better dialogue between buyers and sellers (instead of just isolated, drive-by "reviews"). Etsy's still on the brink of greatness, pioneering highly productive relationships between buyers and sellers. My favorite example is M-Pesa, which lays down a new choreography for finance: from person to person, instead of bank to bank.

Using the social to "build buzz" and "push product" is about as smart as using a warp drive to visit your local Wal-Mart. Social tools today are used mostly as a new "channel" to push the same old useless stuff of the industrial era at hapless "consumers." That's meaninglessness at it's finest. It's the least productive — and most soul-deadening — use of a formidably powerful tool.

Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the logic of the industrial era entirely, shifting gears in how we think, envisioning a broader, more powerful, more challenging use of social tools. They are about developing the capacity to understand an organization's role in society, and how to play a more constructive one, wielding sociality as a source of advantage — by acting radically more meaningfully than rivals.

Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles ("product," "buzz," "loyalty") to 21st century media. The fundamental change of scale and pace that social tools introduce into human affairs — their great tectonic shift — is the promise of more meaningful work, stuff, and organization. Start with "the meaning is the message" instead.

http://blogs.hbr.org/haque/2010/04/from_social_media_to_social_strategy.html

Umair Haque is Director of the Havas Media Lab. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries.

Social Media Revolution 2

Social Media Revolution 2

By Erik Qualman

It’s amazing how fast the world of social media moves!  As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.  Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROIvideos such a huge success and I hope that you enjoy this refresh!

Stats from Video (sources listed below by corresponding #)

1.       Over 50% of the world’s population is under 30-years-old

2.      96% of them have joined a social network

3.      Facebook tops Google for weekly traffic in the U.S.

4.      Social Media has overtaken porn as the #1 activity on the Web

5.       1 out of 8 couples married in the U.S. last year met via social media

6.      Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…

7.       Facebook added over 200 million users in less than a year

8.      iPhone applications hit 1 billion in 9 months.

9.      We don’t have a choice on whether we DO social media, the question is how well we DO it.”

10.   If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India

11.    Yet, QQ and Renren dominate China

12.   2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

13.   80% of companies use social media for recruitment; % of these using LinkedIn 95%

14.   The fastest growing segment on Facebook is 55-65 year-old females

15.    Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.

16.   50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?

17.    Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts

18.   Instead they are distributing: eReaders + iPads + Tablets

19.   What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

20.  The #2 largest search engine in the world is YouTube

21.   While you watch this 100+ hours of video will be uploaded to YouTube

22.  Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

23.  There are over 200,000,000 Blogs

24.  Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

25.   If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

26.  25% of search results for the World’s Top 20 largest brands are links to user-generated content

27.   34% of bloggers post opinions about products & brands

28.  Do you like what they are saying about your brand? You better.

29.  People care more about how their social graph ranks products and services  than how Google ranks them

30.  78% of consumers trust peer recommendations

31.   Only 14% trust advertisements

32.  Only 18% of traditional TV campaigns generate a positive ROI

33.  90% of people that can TiVo ads do

34.  Kindle eBooks Outsold Paper Books on Christmas

35.   24 of the 25 largest newspapers are experiencing record declines in circulation

36.  60 millions status updates happen on Facebook daily

37.   We no longer search for the news, the news finds us.

38.  We will non longer search for products and services, they will find us via social media

39.  Social Media isn’t a fad, it’s a fundamental shift in the way we communicate

40.  Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second

41.   The ROI of social media is that your business will still exist in 5 years

42.  Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

SOCIAL MEDIA STATISTICS:

Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make the next video better – be social.

A huge thanks to all below:

1.       Source: http://www.census.gov/cgi-bin/brokerhttp://www.census.gov/ipc/www/idb/worldpopinfo.php  [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52%http://sasweb.ssd.census.gov/idb/worldpopinfo.html

2.      Source: Grunwald Associates National Study – Trendsspotting Blog |Millenials Conference

3.      Source: Hitwise Intelligence Heather Doughertyhttp://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

4.      Source: Huffington Post

5.       Source: McKinsey Study also posted by David Dalka

6.      Source: First Stats: United Nations Cyberschoolbus Document

7.       Source for Facebook Stat: Facebook Timelinehttp://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:

8.      iPhone Stat: Apple

9.      Personal Quote

10.   Source: Facebook and world population data

11.    Source: TechCrunch

12.   Source: U.S. Department of Education Study

13.   Source: Jobvite Social Recruitment Survey

14.   Source: Inside Facebook Blog

15.    Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] – note it’s not the combined populations of the countries listed

16.   Source: The Guardianhttp://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use

17.    Source: Metro Commuter Newspaper

18.   Source: USA Today: Should Colleges Start Giving iPads to Students?http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm

19.   Opinion, not a statistic

20.  Source: TGDaily

21.   Source:  Mashable by Ben Parr

22.  Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on thisWikipedia Accuracy page.

23.  Source: China Internet Information Center, Technorati, Wikipedia

24.  Opinion, not a statistic

25.   Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results

26.  Calculated based of Wikipedia article data found at www.wikipedia.org

27.   Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above

28.  Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results

29.  Opinion, not a statistic

30.  Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)

31.   Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

32.  Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

33.  Source: Starcom USA-TiVo

34.  Source: Mashable

35.   Source: Solutions Research Group

36.  Source: Facebook Stats

37.   Opinion, not a statistic

38.  Opinion, not a statistic

39.  Opinion, not a statistic

40.  Opinion, not a statistic

41.   Opinion, not a statistic

42.  comScore

43.  Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

To watch videos with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? And Shift Happens videos on YouTube.  If you are like me you will love them!

Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media”presentation,  it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more.  Plus, it does a much better job of providing insight than my video which is designed to grab attention.  Kagan’s presentation informs, check it out!